In one of the biggest opportunities they will ever have (an exit), most entrepreneurs fall short... they fail to maximize the outcome!
If you EVER want to sell your company (in 9 months or in 9 years) you need to understand the unique strategies that get results. And sadly, these strategies are not often known or understood by founders and entrepreneurs. This leads to frustration, confusion and typically POOR outcomes.
How do I know? My first eight figure exit was amazing THEN I realized (too late) I left millions on the table… simply because I didn’t understand the process. My second eight figure exit was also amazing THEN I realized I structured it poorly and lost millions more.
Look, I’m one of the lucky ones. I’ve had six exits. I’ve learned each time and gotten better and smarter. For MOST entrepreneurs the opportunity to exit is THE opportunity. It is a life-changing opportunity and there may only be one shot. You simply cannot afford to fall short of maximum potential.
ExitDNA was designed to deliver 10-100x ROI via proprietary concepts and immediately actionable steps that lead to confidence, clarity and ultimately the ability to increase the value of your business.
ExitDNA content includes the proprietary frameworks I personally used which have helped create amazing results for me and my companies (including my six personal exits) as well as content from other top experts and advisors around the world.
The first thing that happens when you join ExitDNA is you get ACCESS:
ExitDNA is a perfect fit for:
Busy founders who want efficient access to tools, strategies and tactics that drive immediate value
Seven to low-Eight figure entrepreneurs
Those who want the OPTION to exit in the future, on your timeframe and on your terms.
Know there are things you can/should do to maximize the value of your business
Those who are committed to continuous learning and growth
How can ExitDNA help?
Ensure you're doing things NOW that lead to maximum value long term.
Prepare you to sell your company based on strategic value, not just numbers.
Learn how you can avoid the painful lessons that cost me millions in my first few exits.
Design your exit story so you can control WHEN, to WHO and for HOW MUCH.
I've helped hundreds of entrepreneurs... see what they have to say:
Founder of Foresight Academychols
“It is designed to help you clearly communicate that value in a way that attracts the right buyers and partners , it also attracts a kind of opportunity to have an option to exit.“
Founder, The Kresser Institute, NYT Best Selling Author, Health Expert
“The ExitDNA program is powerful, well organized, and accessible for busy entrepreneurs like you and me. Mac is an incredible mentor. He’s been on all sides of the exit equation, as a founder, a board member, an investor and an acquirer—so he knows this world backward and forward. I can’t recommend Mac and the ExitDNA program enough.“
Co-Founder of oVertone Color
I cannot say enough about Mac Lackey and ExitDNA. It was the smartest decision I ever made because if you structure and build your business to sell it just means you’re building a more profitable and less vulnerable business. And when the time is right, we will be prepared for an exit. Whether you’re looking to exit in 6 months or 5-10 years, I cannot recommend this program enough!
“I have been working with Mac/ExitDNA for two years and cannot imagine ever leaving! The program and Mac have more than paid for itself. I can go on vacation, spend time with my family, empower my team while having scaled our business. When we do get acquired, it will be based on the story and opportunity the buyer has and not just numbers. I have learned an MBA level of knowledge! The one-on-one coaching and the connections I have made through ExitDNA are priceless. The cost of the program reflects that Mac is truly there to help entrepreneurs.”
Wendi Mathis Held
President True Hero
The journey he takes you on is methodical and very generous. I can’t believe he gives away this information. No one has given me this level of depth on how to truly sell your business.
Mac has a huge heart for entrepreneurs and founders. He over delivers in this program. It’s one of the best things I’ve ever done as a founder and I know that you will feel the same.“
Founder and CEO of SimplyBe. Agency.
“Mac Lackey is an incredible resource, coach and inspiration. He has provided me with a great deal of support throughout this process. Being a part of ExitDNA allowed me to access value creation strategies I didn’t even know existed. The course has a ton of information, references and exercises to help shape the exit every founder dreams of. ExitDNA puts the seller in the driver’s seat and in control of the sale process. No one knows your business better than you, so don’t think a banker can do a better job than you!”
Founder, Viva Day Spa, Austin Texas
The primary reason I have worked with Mac on a number of businesses is simple: he inspired me to. He is one of those rare truly original thinkers with the guts and know-how to put his ideas down compellingly on paper, sell those ideas to business partners, investors, and team members, and then transform those ideas into companies that generate revenue and disrupt markets. He sees the world differently and then can teach you to see it differently, too.
Mac is a terrific entrepreneur, domain expert and even better teacher. I had the pleasure of interacting with him and learning from him on an Island in Croatia in June 2019 and I was blown away. As a businessman/investor myself, I meet several people in this space. I found Mac to be one of the few people, that has first hand experience in what he is talking about, which makes him and ExitDNA an invaluable resource when structuring your company for an exit.
“As an entrepreneur, you must understand exits EVEN IF you never plan to do it! Exit planning and strategy are the difference between satisfaction and heartbreak… and yet, it is the area most lacking in educational content. ExitDNA fills the biggest void in entrepreneurial educational with time-tested content built from multiple successful exits. It doesn’t matter what stage of development your company is in…the sooner you can understand your ExitDNA, the better your returns will be! “
Founder Escala and MultipliM
Founder Escala and MultipliM