We help entrepreneurs design and optimize their business for maximum value…

At ExitDNA, we work closely with founders of successful businesses to actively and strategically plan for profitable exits in the future by focusing on frameworks that give them OPTIONS — including the option to sell, to simply run the business more efficiently for maximum profit, to create more freedom, or to achieve unique lifestyle goals. 

Whether you’re currently generating seven or eight figures in annual revenue and want to exit within the next 24 months, you’re an earlier-stage startup wanting to position your company’s IP, assets, and infrastructure for a five to ten year exit plan, or you just want to enjoy the fruits of running a well-oiled and profitable business…

ExitDNA will help position you for success, increase your exit opportunities, and maximize your company’s value to potential buyers.

Who am I?

I’m Mac Lackey, and I’m a serial entrepreneur and angel investor.

Over the past 24 years, I’ve started, scaled, and exited six of my own companies (each sold for seven or eight figures), selling to both private and public companies here in the U.S. and internationally. I’m also an investor in over 50 startups.  

I’m the founder of ExitDNA and the active “mentor” you’ll work with personally. I’ve also pulled in my personal team of experts (some of the best in the country) across the legal, technology, marketing, and finance domains to ensure you have access to my personal SWAT team.

Through ExitDNA, I apply over two decades of experience in the startup world to coaching, mentoring, and guiding small groups of founders through the process of designing their businesses so they CAN be sold—at the same time maximizing value for all parties involved.

Sometimes those around you (partners, employees, board members, investors, etc.) have different timelines and/or agendas than your own. If you’re a founder who wants to optimize for exit, you need to understand these factors and create alignment where possible, and you absolutely need an unbiased advocate to help you navigate the process.

ExitDNA offers multiple options to maximize flexibility on price and schedule, including a completely self-guided version, the Academy format (a hybrid of self-guided with some group interaction and one-on-one with Mac), and the full ExitDNA MasterClass experience (my 8-week instructor-led program in small cohorts with other founders, CEOs, and executives to maximize your immersion in the content). In any of these options, you’ll dive deep into proprietary frameworks that help you gain confidence in the strategies you need to optimize your business for the lifestyle you want to create.

In our Masterclass, the cohorts are limited in size (i.e. 10 spots per session) to ensure you get one-on-one attention from me and my team. You’ll receive specific, actionable advice and strategies to drive to your goals. You’ll also have the advantage of being supported by a cohort of your peers who are on a similar journey.

That said, we recognize that the founders and CEOs who will benefit most from our program are also likely to be some of the busiest (at least until they’ve implemented the strategies in the course), so we also offer two self-guided versions to accommodate that reality. Our Academy option still offers valuable hands-on touch points including a one-on-one strategy session with me, Live Q&A Sessions, and access to our ExitDNA Slack Group. This ensures that you can still benefit from hands-on instruction and the incredible value of taking the collective journey alongside other founders, so you can learn from their experiences as well.