There is no second chance.

Selling your company is likely the biggest financial opportunity of your life…
Sadly, most founders blow it.
75% of deals never close… those who do often leave millions on the table.

That’s why ExitDNA exists.

Let’s be honest: most founders don’t know how to exit.

And it’s not your fault. You are world-class at something… but not exits. 
No one teaches this stuff.
I’ve been through it six times.
My first 8-figure exit? Incredible! But I left millions behind.
My second? Even bigger, but structured poorly… More money lost.
Each time, I learned. And eventually, I built the system I wish I’d had.

ExitDNA is that system.
Inside, you get immediate access to:

  • 30+ proprietary frameworks I used across 6 successful exits
  • Strategies that have helped founders sell for 8 and 9 figures
  • Templates, checklists, negotiation tactics, story architecture, and more
  • Guidance from real operators, not theorists

  • Founder-to-founder coaching when you need it most

We designed ExitDNA to deliver 10–100x ROI by helping you:

  • Increase your company’s value
  • Drive strategic interest from acquirers
  • Develop an irresistible exit story
  • Take control of your timeline
  • And exit on your terms

If you’re thinking about selling, whether it’s in 6 months or 6 years, this is how you do it right.

Founders Who’ve Used ExitDNA Don’t Just Sell. They Win.

“After joining ExitDNA, I literally was able to fix the plane while flying it… Allowing me to exit for high 8-figures.”

Edward Reade | Founder: Versiant – Acquired by General Informatics

“This gave me control of the process. I exited with confidence—and a better deal.”

Laurie Aroch | Founder, Viva Day Spa, Austin Texas

“It’s MBA-level knowledge. I scaled, empowered my team, and then I was able to exit when the time was right.”

Wendi Mathis Held | President True Hero

“This isn’t just about selling. It’s about building something valuable and freeing.“

Tina A | Chicago, IL

“10x ROI. Easily. The frameworks, the support, the clarity—ExitDNA delivers.”

Chris Kresser | Founder, The Kresser Institute, NYT Best Selling Author, Health Expert

Hi, I'm Mac

I’ve started, scaled, and sold six companies. My companies and I have been featured in The New York Times, Fast Company, CNN, WSJ, etc..

But that’s not what I’m most proud of.

What matters most?

I built businesses so I was present for my family, my health, and my life.

I traveled the world with my wife and daughters.

Never missed a birthday or a “Donuts with Dad” with my girls.

And when the exits came, I was ready… and so was my life.

That’s the foundation of what we teach inside ExitDNA and through OPTION 3, our movement against hustle culture

It’s about creating freedom now, not someday.

And when you’re finally ready to sell?

ExitDNA is how you do it powerfully and profitably.

A Note From Me to You

Entrepreneurship changed my life. It gave me freedom, ownership, and options.
I want that for you too.
Everything we teach is about designing your business and life with intention.
Building a business so valuable, so aligned, that you can either scale it or sell it. It will be a business people will be fighting to buy
You are creating powerful options.
That’s what ExitDNA is for.
It’s the final accelerator.
The system that helps you maximize the value of what you’ve built, without compromising who you are.

When it’s time, let’s make it count.