EXIT DNA ACADEMY
We help founders design and optimize their businesses for maximum exit potential…
At Exit DNA Academy, we work closely with founders of successful businesses to actively and strategically plan for profitable exits by focusing on frameworks that give them options—including the option to sell, to run the business more efficiently for maximum profit, to create more freedom, or unique lifestyle goals.
Whether you’re currently generating seven or eight figures in annual revenue and want to exit within the next 24 months, or you’re an earlier-stage startup wanting to position your company’s IP, assets, and infrastructure for a five to ten year exit plan…
Exit DNA Academy will position you for success, increase your exit opportunities, and maximize your company’s value to potential buyers.
Who are we?
I’m Mac Lackey and I’m a serial entrepreneur and angel investor.
Over the past 24 years, I’ve started, scaled, and exited six of my own companies (each sold for seven or eight figures), selling to both private and public companies here in the U.S. and internationally. I’m also an investor in over 50 startups.
I’m the founder of ExitDNA Academy and the active “mentor” you’ll work directly with. I’ve also pulled in my personal team of experts (some of the best in the country) across the legal, technology, marketing, and finance domains to ensure you have access to my personal SWAT team.
Through ExitDNA Academy, I apply over two decades of experience in the startup world to coaching, mentoring, and guiding small groups of founders through the process of designing their businesses so they CAN be sold—at the same time maximizing value for all parties involved.
Sometimes those around you (partners, employees, board members, investors, etc.) have different timelines and/or agendas than your own. If you’re a founder who wants to optimize for exit, you need to understand these factors, create alignment where possible, and you absolutely need an unbiased advocate to help you navigate the process.
ExitDNA Academy is a 8-week program where you’ll dive deep into proprietary frameworks that help you gain confidence in the strategies you need to optimize your business for the lifestyle you want to create.
Our cohorts are limited in size (i.e. 8 spots per session) to ensure you get one-on-one attention from me and my team. You’ll receive specific, actionable advice and strategies to drive to your goals. You’ll also have the advantage of being supported by a cohort of your peers who are on a similar journey.
Want to maximize your exit potential?
If you’re interested in joining ExitDNA Academy, complete the Academy application — 10 short questions relating to you and your business. Once we receive your application, we’ll either:
1) Determine you are a good fit for the academy, at which point we’ll schedule a call with you. Don’t worry — there’ll be no pressure to make an immediate decision. If you’re not ready to join right away, we’ll add you to the waitlist for a future session.
2) If we determine you’re not a fit right now, or that we aren’t confident we can help you, we’ll tell you so… as well recommend other people and resources who are a better fit for your situation.
ExitDNA Academy is a transformation program for Founders, but it’s not for everyone…
The Academy program is expensive. It requires hard work from you. And you’ll be held accountable for your progress (or lack of progress) both to me and to a small group of successful, high-performing peers.
Unless you’re committed to doing the work and willing to accept accountability for your own success, ExitDNA Academy may not be right for you.
THE IDEAL EXIT DNA ACADEMY MEMBER HAS:
A minimum of seven figures in annual revenue (or an active plan to reach that level within 36 months)
The in-house skills required to execute your vision
An openness to being coached / mentored
A desire to maximize your company’s value for yourself, your investors, and your future buyer
THIS PROGRAM IS NOT FOR:
People whose startup is still in the hobby or side-hustle stage
People looking to fix a business that is fundamentally broken
People who aren’t willing to work hard to create success
People looking for a magic bullet solution
The reality is, the closer you get to wanting or needing to exit, the harder it becomes to take the steps to maximize value. So if you EVER want to sell, now’s the time to put “exit” in your DNA…
And great news… if you design your business for an amazing exit, you can always choose not to sell and still enjoy the benefits of your newly optimized business.
Interested in optimizing your business for exit?
Weekly meetings in a curated mastermind format with Mac, his team of experts, and your founder cohort (your peers).
Greg Harron | Director, The Variable
“Mac’s vision, success, and mindset have been an inspiration to me…”
Having been deep in the trenches, starting from scratch, and being resourceful enough to dig his way to the top, Mac brings a unique perspective to the startup process and the art of identifying opportunities for disrupting a market. He has the vision, wisdom, and mindset to get things done and knows what it takes to be successful.
Spencer Leuders | Founder, 24Foundation
“Extraordinary mix of skills, vision, and experience.”
Mac is a natural go-to for those new to startups and those well versed. Mac has lived it, done it, and knows the space extremely well. Above all, Mac is uniquely able to frame the future through his extraordinary mix of skills, vision, and experience.
This is our proprietary framework used to help you optimize goals, vision and execution. It is foundational work for ExitDNA.