“Mac is a terrific entrepreneur, domain expert and even better teacher. I had the pleasure of interacting with him and learning from him on an Island in Croatia in June 2019 and I was blown away. As a businessman/investor myself, I meet several people in this space. I found Mac to be one of the few people, that has first hand experience in what he is talking about, which makes him and ExitDNA an invaluable resource when structuring your company for an exit.”

“Mac created a powerful process for companies looking to exit in the next 5 years or 5 months. His massive experience, concise communication and systems may be the reason your company either gains or loses millions of dollars during an exit. Highly recommend Mac Lackey and ExitDNA for any business to get the exit they deserve.”

“Mac's framework and course can help founders and CEOs build a solid exit strategy and exit for a higher price. I wish I met Mac 5 years ago before I started and sold my company. Instead I spent 100s of hours trying to figure out an exit plan..ultimately ended up learning a fraction of what Mac teaches in 8 weeks.” 

“Mac is a walking index of practical insights and real-life expertise. He has been on both the selling and buying side of exits and as such can provide unique advice to his clients that only those few who have been in his position can provide. That expertise, along with Mac’s willingness to share, make him an invaluable resource for any entrepreneur looking to scale and exit their business.

Mac’s practical and down-to-earth approach to business scaling and exits makes the information he provides that much more digestible. From the way he explains the process of preparing for an exit, to the real-life stories he uses to illustrate a point, Mac can clearly articulate what’s important, why its important, and when its important. For entrepreneurs looking to exit, Mac is a no-brainer.

Mac’s personal experience and practical expertise make him unique in the fields of business and life coaching. He obviously knows what he is talking about because of his own successes, which makes it that much easier to absorb the information that he is providing. Combine this with his terrific teaching and presentation skills, and you’ve got something truly special.

You educated, you inspired, you challenged us all to THINK differently and did so without showcasing your own tremendous success… it will have a lasting impact”

“I thought the ExitDNA course was excellent. Mac has a great way of boiling down what seems to be a complicated topic and making it easy to understand and creating action steps to help you navigate the process. I highly recommend it to any owner, no matter the stage of your business.” 

“As Mac says, “businesses are not bought, they're sold”. As you navigate this difficult entrepreneurial life where the odds are stacked against you, ask yourself: Can you afford not to look at your business with the objectivity a buyer? Is your business set up to live on without you personally embedded into its critical paths? If you're answering “no”, then you'll get value from this course.”

“If the prospect of selling your company now or in the distant future is even remotely on your mind, I recommend you learn from Mac to be prepared when the time comes. He's successfully done it many times over!”

“As an entrepreneur, you must understand exits EVEN IF you never plan to do it!   Exit planning and strategy are the difference between satisfaction and heartbreak… and yet, it is the area most lacking in educational content.   ExitDNA fills the biggest void in entrepreneurial educational with time-tested content built from multiple successful exits.   It doesn't matter what stage of development your company is in…the sooner you can understand your ExitDNA, the better your returns will be!”

“When I met Mac I was at the beginning stages of my career and willing to do whatever it takes to grow the business, marketing, entrepreneurial, communication and other so-called soft skills needed to take my career to the next level. Mac was instrumental for this development and throughout the years we have collaborated in a couple of endeavours. He’s empathetic, but also knows how to deliver feedback in a way that clicks and his insights and experience have been invaluable for my personal and professional growth. I’m proud to call Mac a valued friend and mentor and my career wouldn’t be where it is without his help.”

“We’re looking to exit one of our companies in the next couple of years, and we wanted to make sure we had everything structured properly to make that process smooth—and maximize the value. That’s what drew us to Exit Weekend.

There were two main reasons I said yes. First, Mac is incredible—he’s done this before, and he brings experience and humility. Second, it wasn’t a huge event. I didn’t want to walk into a room with 350 people. I wanted something intimate and meaningful. This absolutely delivered.

One of the most powerful insights for me was this: If you want a luxury price for your company, you have to create the absence of worry for the buyer. That really stuck. The whole weekend emphasized being proactive—building your business so that when the time comes, there’s no hesitation on the other side.

The experience itself was easy to step into—no overwhelm, no confusion. It’s relationship-driven, very familiar and accessible, but packed with value. You don’t need to prepare. You just need to show up.

Yes, it’s an investment—but the ROI is obvious. The clarity, the structure, and the tools you walk away with? They’ll pay for themselves many times over when you actually go to sell.

If you’re on the fence? Shut the f*** up and do it. It’s that simple.”

“No matter the stage of your business, Mac has been where you are. His mentoring can help you avoid painful landmines and maximize opportunities. He can train you to think like an outsider looking at your own business, which is an incredibly valuable lens to have.”

“The primary reason I have worked with Mac on a number of businesses is simple: he inspired me to. He is one of those rare truly original thinkers with the guts and know-how to put his ideas down compellingly on paper, sell those ideas to business partners, investors, and team members, and then transform those ideas into companies that generate revenue and disrupt markets. He sees the world differently and then can teach you to see it differently, too.”

“Your program has helped me focus so much on my business and where I am currently, and where I need to go in order to sell my business. My true goal is 10 years. It’s been a goal of mine for several years. I’ve struggled with finding folks to help me. I’ve spent money with a firm that actually does m and a work for firms like mine. But they proved rather worthless. And I spent a big chunk of money and got nothing. 

All this to say that your program has been more helpful in less than a week for me than anything else I’ve tried. I’m so excited and energized, and motivated about this program and what it has to offer than I’ve ever been. I know it’s going to be well worth it.”

“The thing about getting acquired, especially for the first go, is that it can be a lonely and stressful moment for a founder/owner.  What to say? Should I negotiate? Is it a good deal? How do we get this done? Timing? Is everyone being taken care of fairly? Value?

It can feel a bit like docking a space shuttle. Well, Mac is an experienced astronaut. He’s been to that “space” many times. In the midst of my two exits, I was feeling some anxiety about if the deal. I was sincerely worried about if it was going to happen. It had been dragging on longer than I expected. The stakes were high.  Mac gave me ONE question to ask (you’ll have to work with him to find out the magic words) at the exact right moment. It helped me and the buyer get aligned and alleviated a lot of my worry. The deal happened and I will always be grateful to Mac’s sage advice at the exact right moment. It wasn’t technical, financial, legal; although he can help you there too if needed. It was the right question at the right moment from a master of the game. He has been there before, many times, and has helped dozens of others navigate exits.

Mac is the real deal. If you’re looking to exit – do yourself a big favor – call Mac.”