EXITDNA

Exit Readiness for Founders Who Want Options—Not Regret

If you want the option to sell your business in the next 2–5 years, you need to start now.

Waiting until you’re ready to sell? That’s how founders lose deals or leave life-changing money on the table.

Less than 25% of businesses that try to exit actually complete a deal.

We exist to flip that statistic.

ExitDNA is the program designed to give you the clarity, confidence, and systems to exit on YOUR terms, on YOUR timeline, and at MAXIMUM value.

Mac's Perspective

I’ve been through six exits.
My first, in my 20s, changed my life, but I still left millions on the table.
My second was even bigger, but structured poorly. More money lost.
These weren’t beginner mistakes, they were the result of not knowing what to look for, what to optimize, and how to control the process.
That’s what ExitDNA gives you:
Everything I wish I had the first time…
And the second time…
All bundled into a proven, founder-focused system that shows you how to build strategic value and realize it when you exit.

What You Get

Inside ExitDNA, you’ll learn how to:

  • Stack real enterprise value using 30+ proprietary frameworks
  • Build a business that buyers actually have to have
  • Design your personalized exit blueprint
  • Avoid the common traps that derail founders
  • Join a global group of entrepreneurs preparing for life-changing outcomes

This isn’t just about selling, it’s about creating the OPTION to exit well, when and if you choose to.

Program Options

GROUP COACHING

  • 1-on-1 Kickoff Call with Mac
  • Two Monthly Group Strategy Calls (60–90 mins each, via Zoom)
  • 24/7 Access to our full library of content, frameworks + exercises
  • Membership in our Global Mastermind (Exit, Scale & Freedom Focus)
  • Access to our Expert Network (Wealth, Tax, Legal, M&A Advisors)
  • Full Exit Blueprint (customized to your business + goals)
  • Accountability, peer support, and implementation check-ins

PRIVATE COACHING

  • Two Monthly 1-on-1 calls with Mac
  • Direct Chat Support (you have Mac and the team in your corner)
  • Personalized Exit Plan and Full Exit Strategy Blueprint
  • Private Dinner with Mac (post-transaction: focus on legacy + purpose)
  • Full Access to the OPTION 3 Platform and Resources
  • Access to ExitDNA Ecosystem: Wealth Managers, Family Offices, Tax Experts
  • Private Coaching Call Archives + Exclusive Behind-the-Scenes Access
  • White-Glove Introductions + Advisory Support

Ideal for founders doing $5M+ in revenue or those committed to leveling up quickly.

WHY THIS MATTERS

This is something you can’t “figure it out later”.

Exits aren’t won during due diligence, then it is too late.

They’re won YEARS before by the founders who built the right business, told the right story, and prepared in advance.

That’s what ExitDNA helps you do.

With the right plan, the right frameworks, and the right guidance…

You won’t just exit.

You’ll exit knowing you maximized the opportunity.

STILL HAVE QUESTIONS?

Send us a note anytime → team@exitdna.com

We’re happy to help you figure out what’s best for you.

If you’re serious about creating the OPTION to exit, don’t leave it to chance.

Start preparing now.
Let’s make sure your exit is the most powerful move of your career.