Building a sustainable future

What is ExitDNA?

ExitDNA is a powerful, program for busy founders and entrepreneurs who want confidence and clarity on the exact steps they need to take NOW to create the OPTION for a great exit in the future

We teach you to find and develop unfair advantages, strategic value and explosive leverage… and all the while stack that into VALUE you can realize – through increased EXIT VALUE when you want it.

The program is designed to provide you with a significant return-on-investment (where we believe you will add hundreds of thousands to millions in tangible, monetizable value).

Inside ExitDNA founders go through a series of live and video based sessions as well as exercises (taken directly from Mac’s work with ultra successful founders). These sessions will challenge you to think differently about how your business is built, the assets you can create and ultimately how to STACK STRATEGIC VALUE in ways that create leverage, opportunities and drive valuation.

The first thing that happens when you join ExitDNA is you get ACCESS:

Access to a library of documents and frameworks for your immediate use

Access to video content of all the core concepts of the ExitDNA methodology

Access to an exclusive membership with other successful founders

Access to proprietary, serially validated exit content

Access to our private membership platform

Access to Mac and his personal team of advisors and experts

Access to archived video segments of private coaching client sessions

ExitDNA is a perfect fit for:

  • Busy founders who want efficient access to tools, strategies and tactics that drive immediate value

  • Seven and Eight figure entrepreneurs

  • Those who want the OPTION to exit in the future, on your timeframe and on your terms.

  • Know there are things you can/should do to maximize the value of your business.

  • Those who are committed to continuous learning and growth.

How can ExitDNA help?

  • Ensure you’re doing things NOW that lead to maximum value long term.

  • Prepare you to sell your company based on strategic value, not just numbers.

  • Learn how you can avoid the painful lessons that cost me millions in my first few exits.

  • Design your exit story so you can control WHEN, to WHO and for HOW MUCH.

     

OUR TEAM

MAC LACKEY

Mac is the Founder of ExitDNA. As an entrepreneur for over twenty nine years, Mac has incredibly unique exit experience having started, scaled and sold six companies. Importantly Mac is passionate about teaching others how to crush their goals WHILE living an amazing life. To learn more about Mac you can visit his personal site at maclackey.com

ROBERT TAYLOR

Robert has spent a majority of his career in the financial industry in various roles over the past 20 years. After stints with such firms as JPMorganChase and Wells Fargo, he officially embarked on his entrepreneurial journey and founded the boutique Mergers & Acquisitions advisory firm, Bray Ventures, in 2018. Robert seeks to alter the investment banking experience by bringing a different perspective and approach to M&A transactions for small business founders and owners and is privileged to be able to share his approach with the ExitDNA community.  

DAVID NEWELL

Through his work with ExitDNA, Dave empowers leaders to implement practical tools from the exitDNA framework that optimize processes and mindsets to help them prepare for their exit. Dave is a founder himself, working with over 100 small/mid sized businesses over the last ten years. Dave is an expert at advising leaders to streamline operating systems and scale growth. 

DAVID POWER

With a career spanning the domains of finance, technology, marketing, and media — David takes a combined commercial and creative approach to designing and implementing effective solutions to demanding business problems. Inside ExitDNA, David ensures all relevant technology platforms communicate efficiently while supporting the internal team in ensuring the ExitDNA member program experience is second-to-none.

LUCIA ROJAS

Lucia is ExitDNA’s talented Community Manager. Lucia is the go-to resource for ExitDNA’s global members who are looking to access our proprietary content, to schedule time with our team or our world class Expert Network and more.  Lucia has a Masters Degree in Event Management so also organizes and manages our exclusive Exit Weekend and other events.