ExitDNA Academy
Your FREE Training Session!

Find out how to unlock the full potential in your business and life, click LEARN MORE to see how to access options for ExitDNA. 


We help entrepreneurs design and optimize their business for
maximum value…

At ExitDNA, we work closely with founders of successful businesses to actively and strategically plan for profitable exits in the future by focusing on frameworks that give them OPTIONS — including the option to sell, to simply run the business more efficiently for maximum profit, to create more freedom, or to achieve unique lifestyle goals. 


Whether you’re currently generating seven or eight figures in annual revenue and want to exit within the next 24 months, you’re an earlier-stage startup wanting to position your company’s IP, assets, and infrastructure for a five to ten year exit plan, or you just want to enjoy the fruits of running a well-oiled and profitable business…


ExitDNA will help position you for success, increase your exit opportunities, and maximize your company’s value to potential buyers.

ExitDNA Academy

ExitDNA offers multiple options to maximize flexibility on price and schedule, including a completely self-guided version, the Academy format (a hybrid of self-guided with some group interaction and one-on-one with Mac), and the full ExitDNA MasterClass experience (my 8-week instructor-led program in small cohorts with other founders, CEOs, and executives to maximize your immersion in the content). In any of these options, you’ll dive deep into proprietary frameworks that help you gain confidence in the strategies you need to optimize your business for the lifestyle you want to create.


In our Masterclass, the cohorts are limited in size (i.e. 10 spots per session) to ensure you get one-on-one attention from me and my team. You’ll receive specific, actionable advice and strategies to drive to your goals. You’ll also have the advantage of being supported by a cohort of your peers who are on a similar journey.


That said, we recognize that the founders and CEOs who will benefit most from our program are also likely to be some of the busiest (at least until they’ve implemented the strategies in the course), so we also offer two self-guided versions to accommodate that reality. Our Academy option still offers valuable hands-on touch points including a one-on-one strategy session with me, Live Q&A Sessions, and access to our ExitDNA Slack Group. This ensures that you can still benefit from hands-on instruction and the incredible value of taking the collective journey alongside other founders, so you can learn from their experiences as well.

ENROLL NOW AND GET STARTED TODAY!


Here’s What You’ll Get When You Enroll

We focus on step-by-step frameworks to help create clarity, alignment, confidence, and ultimately the strategies you need to optimize your business.

COMMUNICATION

Weekly meetings in a curated mastermind format with Mac, his team of experts, and your founder cohort (your peers).

ACCOUNTABILITY

Peer group accountability and founder advocacy. There’s no agenda other than enabling your personal execution and results.

OPTIMIZATION

Proprietary frameworks and real experiences to help you break out of “the grind” and infuse your business with ExitDNA to optimize your path.

Mac Lackey

Entrepreneur and Angel Investor


An entrepreneur for over twenty years, Mac Lackey has built and sold six companies, served in an advisory capacity to dozens of others, and raised over $75 million dollars in capital. Mac and his startups have been featured on CNN, The Wall Street Journal, Fast Company, USAToday, and The New York Times.



ExitDNA

If you’re interested in applying the principles of ExitDNA to your business,  
first select your option:

Exitdna 
Core
(Self-Guided Course)
  • 8 modules of exclusive content
  • Online membership platform with video archives
  • Downloadable presentations (PDF) of each module
  • Downloadable workbook
  • Exercises and activities for each module
  • Q&A sessions (archived video access)
  • $749

    $

    ExitDNA Academy
    (Self-Guided + BONUSES)
  • 8 modules of exclusive content
  • Online membership platform with video archives
  • Downloadable presentations (PDF) of each module
  • Downloadable workbook
  • Exercises and activities for each module
  • Q&A sessions (archived videos)
  • Participate in LIVE Q&A sessions
  • Includes a one-on-one strategy session with Mac
  • Private SLACK ExitDNA group access
  • $1,999

    EXITDNA
    MASTERCLASS
    (LIMITED TO 10 PER COHORT ONLY)
  • 8 sessions of Mac presenting exclusive content (LIVE)
  • Instructor-led group dialog weekly (LIVE) with a small cohort of founders and CEOs
  • Online membership platform with video archives
  • Downloadable presentations (PDF) of each module
  • Downloadable workbook
  • Weekly exercises
  • Q&A sessions (archived videos)
  • Participate in LIVE Q&A sessions
  • Includes a one-on-one strategy session with Mac
  • Private SLACK ExitDNA group access
  • Second one-on-one strategy session with Mac
  • First options to join MasterMind group(s)
  • BONUS: Access to Raising Capital course ($397 value)
  • BONUS: Access to Startup Media Library ($197 value)
  • BONUS: Downloadable diligence sheets

  • $2,499


    OVER 100 FOUNDERS ADVISED AND MENTORED


    We work with Founders and Entrepreneurs who are ready to scale

    and optimize their business (for EXIT or a great lifestyle).

    Greg Harron

    The Variable

    Director

    "Mac's vision, success, and mindset have been an inspiration to me..."

    “Having been deep in the trenches, starting from scratch, and being resourceful enough to dig his way to the top, Mac brings a unique perspective to the startup process and the art of identifying opportunities for disrupting a market. He has the vision, wisdom, and mindset to get things done and knows what it takes to be successful.”

    Sujan Patel

    Serial Entrepreneur 

    Austin, TX

    "I wish I met Mac 5 years ago before I started and sold my company."

    "Mac's framework and course can help founders and CEOs build a solid exit strategy and exit for a higher price. I wish I met Mac 5 years ago before I started and sold my company. Instead I spent 100s of hours trying to figure out an exit plan..ultimately ended up learning a fraction of what Mac teaches in 8 weeks."

    Spencer Leuders

    24Foundation

    Founder

    "Extraordinary mix of skills, vision, and experience."

    "Mac is a natural go-to for those new to startups and those well versed. Mac has lived it, done it, and knows the space extremely well. Above all, Mac is uniquely able to frame the future through his extraordinary mix of skills, vision, and experience."

    Lane Belone

    Former Special Forces/

    Green Beret and Company

    Founder

    Colorado Springs, CO

    "Mac created a powerful process for companies looking to exit in the next 5 years or 5 months."

    “Mac created a powerful process for companies looking to exit in the next 5 years or 5 months. His massive experience, concise communication and systems may be the reason your company either gains or loses millions of dollars during an exit. Highly recommend Mac Lackey and ExitDNA for any business to get the exit they deserve.”


     Hi, I'm Mac Lackey. 

    Over the past 24 years, I’ve started, scaled, and exited six of my own companies (each sold for seven or eight figures), selling to both private and public companies here in the U.S. and internationally. I’m also an investor in over 50 startups.  


    I’m the founder of ExitDNA and the active “mentor” you’ll work with personally. I’ve also pulled in my personal team of experts (some of the best in the country) across the legal, technology, marketing, and finance domains to ensure you have access to my personal SWAT team. 


    Through ExitDNA, I apply over two decades of experience in the startup world to coaching, mentoring, and guiding small groups of founders through the process of designing their businesses so they CAN be sold—at the same time maximizing value for all parties involved.