A Proven Method
To Multiply The Value
Of Your Company

Find The Best Buyers, Command A Premium For Your Business, And Achieve The Freedom You’ve Always Wanted — While Adding $100k+ (Or Even $1M+) To Your Exit Value

A month before my daughter was born, I made a decision that changed my life:

I was going to build 8-figure companies and still be home for dinner every night. I simply refused to accept the tradeoffs that are “supposed” to come with entrepreneurship.

Looking back, I probably sounded insane (and maybe I was)... but that one decision allowed me to create the option to exit and build more sustainable, profitable businesses than I ever could have imagined.

(And I DID make it home for dinner!)

But there was another effect I didn’t anticipate — everything I did to create that additional time and freedom had a ripple effect throughout my businesses, because I was forced to remove myself from the process.

I had more leverage, healthier businesses, and the ability to sell them at premium rates I never would have dared to imagine.

Inside this book, you can discover how I’ve done it again and again (6 times in total so far), and how you can do the same.

Creating The Exit Opportunity

Here's what people

The comments below are just a sample of the many entrepreneurs worldwide who transformed their lives with my playbook.

”If you are contemplating an "exit," don't completely outsource the process. As a founder, no matter what amount of equity you sell, you get only one chance to do it - you can't afford to miss anything! Exiting is a journey and a learning experience. Mac Lackey is an incredible resource, coach and inspiration. He has provided me with a great deal of support throughout this process.”

-  Laurie Aroch
Viva Day Spa, Austin Texas

“I cannot say enough about Mac Lackey and ExitDNA. First and foremost, Mac is not only smart as a whip and a true expert in business and optimizing for exit, but more importantly he is kind, humble and beyond generous with his knowledge.  Whether you’re looking to exit in 6 months or 5-10 years, I would strongly recommend ExitDNA.  

- Tina Anderson, CEO/Co-Founder, Just Thrive
CEO/Co-Founder, Just Thrive

“Hands down the most valuable educational experience I’ve ever had in business. Mac Lackey is the real deal and the ExitDNA course has added intrinsic value into any decision I’ll make in business moving forward.” 

- Yoni Kozminski
Founder Escala and MultipliMi

“I really had no intention or thought of exiting but he talked about scaling the business so you are ready to exit. That was interesting. I have been working with Mac/ExitDNA for two years and cannot imagine ever leaving! The program and Mac have more than paid for itself. I can go on vacation, spend time with my family, empower my team while having scaled our business. When we do get acquired, it will be based on the story and opportunity the buyer has and not just numbers. I have learned an MBA level of knowledge! 

- Wendi Mathis Held
President True Hero

The decision
that changed my life


Mac Lackey is a successful American entrepreneur who has started, scaled and sold six companies, all of which resulted in seven or eight-figure exits. He and his companies have been featured in various prominent publications such as CNN, The Wall Street Journal, and The New York Times.

Mac has also served as a member of the Board of Directors for Lending Tree for over five years and is currently an angel investor in over 50 companies. Prior to his entrepreneurial journey, Mac was a collegiate All-American and played professional soccer.

Find The Best Buyers, Command A Premium For Your Business, And Achieve The Freedom You’ve Always Wanted — While Adding $100k+ (Or Even $1M+) To Your Exit Value

The #1 most important principle that you must follow in order to sell for its maximum value (I’ve only ever seen ONE successful exit happen without this in my entire career)

How to discover the true current value of your company and build your “Irresistible Exit Story” to raise the value of your company

Why only 1 in 5 companies looking to sell ever close the transaction, and how to ensure you don’t leave your future to chance

How you can find the type of buyers who will happily pay the maximum value of your company and articulate exactly what they’re looking for in the sale

Why you shouldn’t always shoot for the highest possible purchase value (this matters WAY more than a more profitable sale down the line)

Inside this e-book
you’ll discover:

Learn more on maclackey.com

Why? Because I know what it’s like to wonder how I could possibly be both a successful entrepreneur and a parent who gets to be there for the important things in life...

And I want to share that opportunity with as many other entrepreneurs as I possibly can.

Though no one takes action without a deadline — so I’m only making this deal available for a short time.

If you’re serious about building and exiting a business that gives you the time and financial freedom you want, Creating The Exit Opportunity
 is my gift to you.

Get the E-Book for Just $17

Use This Proven Method To Add Hundreds Of Thousands, If Not Millions To Your Exit Value, While Proactively Developing The Option To Sell On Your Own Terms.

Get the E-Book for Just $17Get the E-Book for Just $17Get the E-Book for Just $17Get the E-Book for Just $17