What is ExitDNA?
ExitDNA is a powerful, program for busy founders and entrepreneurs who want confidence and clarity on the exact steps they need to take NOW to create the OPTION for a great exit in the future
We teach you to find and develop unfair advantages, strategic value and explosive leverage… and all the while stack that into VALUE you can realize – through increased EXIT VALUE when you want it.
Inside ExitDNA founders go through a series of videos sessions and exercises (taken directly from Mac’s case studies and work with ultra successful founders). These sessions will challenge you to think differently about how your business is built, the assets you can create and ultimately how to STACK STRATEGIC VALUE in ways that create leverage, opportunities and drive valuation.
The first thing that happens when you join ExitDNA is you get ACCESS:
- Access to a library of documents and frameworks for your immediate use
- Access to video content of all the core concepts of the ExitDNA methodology
- Access to an exclusive membership with other successful founders
- Access to proprietary, serially validated exit content
- Access to our private membership platform
- Access to Mac and his personal team of advisors and experts
- Access to archived video segments of private coaching client sessions
ExitDNA is a perfect fit for:

Busy founders who want efficient access to tools, strategies and tactics that drive immediate value

Seven to low-Eight figure entrepreneurs

Those who want the OPTION to exit in the future, on your timeframe and on your terms.

Know there are things you can/should do to maximize the value of your business

Those who are committed to continuous learning and growth
How can ExitDNA help?

Ensure you're doing things NOW that lead to maximum value long term.

Prepare you to sell your company based on strategic value, not just numbers.

Learn how you can avoid the painful lessons that cost me millions in my first few exits.

Design your exit story so you can control WHEN, to WHO and for HOW MUCH.
