If you aren't 100% confident you know how to maximize exit value, this is critical.
What is ExitDNA?
ExitDNA is a powerful, program for busy founders and entrepreneurs who want confidence and clarity on the exact steps they need to take NOW to create the OPTION for a great exit in the future
We teach you to find and develop unfair advantages, strategic value and explosive leverage… and all the while stack that into VALUE you can realize – through increased EXIT VALUE when you want it.
Inside ExitDNA founders go through a series of videos sessions and exercises (taken directly from Mac’s case studies and work with ultra successful founders). These sessions will challenge you to think differently about how your business is built, the assets you can create and ultimately how to STACK STRATEGIC VALUE in ways that create leverage, opportunities and drive valuation.
ExitDNA is a powerful program for busy founders and/or their executive team who want confidence and clarity on the exact steps they need to take NOW to create the OPTION for a great exit in the future.
Bi-weekly office hours available with Mac, his team and/or hand picked subject matter experts to answer your biggest questions.
The ExitDNA Core program includes:
- 24-7 Platform (web and app)
- Access to the ExitDNA Private Community
- The ExitDNA RUNWAY
- The EXIT Accelerator
- The ExitDNA Vault
- Support Videos
- Actionable Exercises
- Proprietary Frameworks
- Downloadable Worksheets
- Office Hours, Customer Support, etc.
Hi, I'm Mac Lackey.
An entrepreneur for over twenty five years, I have started, built and sold six companies and raised over $75 million dollars in capital. My experiences have not only had me featured on CNN, The Wall Street Journal, Fast Company, USAToday and The New York Times, but have given me unique insights and valuable first-hand experiences on how to start, scale, and sell companies successfully.


Note from Mac:
The biggest thing that being an entrepreneur has done
for me is give me true life. I have traveled the world (15+
countries over the past few years), lived abroad, met
my idols, had 50 yard line season tickets to my favorite
team (FC Barcelona), and never missed a Donuts with
Dad or a chance to carve a pumpkin with my kids.”