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If you aren't 100% confident you know how to maximize exit value, this is critical.

What is ExitDNA?

ExitDNA is a powerful, program for busy founders and entrepreneurs who want confidence and clarity on the exact steps they need to take NOW to create the OPTION for a great exit in the future

We teach you to find and develop unfair advantages, strategic value and explosive leverage… and all the while stack that into VALUE you can realize – through increased EXIT VALUE when you want it.

The program is designed to provide you with a significant return-on-investment (where we believe you will add hundreds of thousands to millions in tangible, monetizable value).

Inside ExitDNA founders go through a series of videos sessions and exercises (taken directly from Mac’s case studies and work with ultra successful founders). These sessions will challenge you to think differently about how your business is built, the assets you can create and ultimately how to STACK STRATEGIC VALUE in ways that create leverage, opportunities and drive valuation.

Exitdna core

ExitDNA is a powerful program for busy founders and/or their executive team who want confidence and clarity on the exact steps they need to take NOW to create the OPTION for a great exit in the future.

Bi-weekly office hours available with Mac, his team and/or hand picked subject matter experts to answer your biggest questions.

The ExitDNA Core program includes:

  • 24-7 Platform (web and app)
  • Access to the ExitDNA Private Community
  • The ExitDNA RUNWAY
  • The EXIT Accelerator
  • The ExitDNA Vault
  • Support Videos
  • Actionable Exercises
  • Proprietary Frameworks
  • Downloadable Worksheets
  • Office Hours, Customer Support, etc.
Join now
“If you think there’s a chance you may want to exit your company in the next 5 years, you’d be crazy not to use Mac’s process. His massive experience, concise communications & systems may be the reason your company either gains or loses millions of dollars during an exit.“

Lane B.,

Former Special Forces & Company Founder, Colorado Springs, CO
More testimonials

Hi, I'm Mac Lackey.

An entrepreneur for over twenty five years, I have started, built and sold six companies and raised over $75 million dollars in capital. My experiences have not only had me featured on CNN, The Wall Street Journal, Fast Company, USAToday and The New York Times, but have given me unique insights and valuable first-hand experiences on how to start, scale, and sell companies successfully.

Early on in my entrepreneurial journey, I decided I wasn’t willing to accept trade-offs. I was going to scale my business while also enjoying my life – spending time with my family, traveling the world, maintaining my health. Many teach you how to build a successful business and many others will show you how to live a life of freedom as a digital nomad… I’m here to tell you that you can (AND SHOULD) do both because I’ve lived that way for almost 20 years.
BE ONE OF US NOW!

Note from Mac:

The biggest thing that being an entrepreneur has done
for me is give me true life. I have traveled the world (15+
countries over the past few years), lived abroad, met
my idols, had 50 yard line season tickets to my favorite
team (FC Barcelona), and never missed a Donuts with
Dad or a chance to carve a pumpkin with my kids.”

Get Social.

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About mac
An entrepreneur for over twenty four years, Mac has started, built and sold six companies and raised over $75 million dollars in capital.
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