ExitDNA is the critical step for founders who want to turn their hard work into a life-changing outcome.
Built by and for entrepreneurs, ExitDNA gives you the frameworks, strategy, and clarity to build toward an exit or pull the trigger on your terms.
What is ExitDNA?
ExitDNA is not a course. It's a system.
Designed for busy founders, ExitDNA helps you take the right steps now so you can sell your company in the future. Powerfully, confidently, and with zero regrets.
We help you:
These are the same systems I personally used across 6 successful exits, and now founders around the world use them to dramatically increase enterprise value.
Why it Works
Most founders wait too long to think about their exit, and then scramble.
ExitDNA flips the timeline.
We help you build NOW in a way that makes your business more valuable, more attractive, and easier to exit later.
And guess what, even if you choose not to sell, your business will be more efficient, scale faster, and you will have more personal freedom.
Honestly, this is a no-brainer.
The result?
You'll have more clarity, more leverage, and more life starting today.
THE EXITDNA PATH
Here's how we help you go from uncertain to exit-ready:
Diagnose – Find the gaps in your value and positioning
Strategize – Apply 30+ frameworks to strengthen your business
Optimize – Stack strategic value and remove friction
Position – Craft an irresistible exit story + deal strategy
Execute – Be ready to exit (or keep growing) on your terms
WHAT YOU GET WHEN YOU JOIN
When you join ExitDNA, you don't just get access.
You get momentum.
30+ proprietary frameworks
Core video sessions (under 20 minutes each)
Templates, checklists, and strategic docs
Private founder-only community
Live sessions with M&A, legal, and finance experts
Opportunities for personalized advisory
Access to past private coaching calls
Exclusive invite to Exit Weekend and private events
All hosted in our distraction-free platform built for clarity, not chaos.
Who's It For?
ExitDNA is built for:
HOW IT FITS WITH OPTION 3
ExitDNA is part of OPTION 3. An intentional entrepreneur movement where you don't have to choose between scale or freedom.
Inside OPTION 3, we help founders build businesses that support their ideal lifestyle while still scaling with purpose and intention.
And when you're finally ready to sell?
ExitDNA is your final acceleration system.
The last step. The toolkit that turns potential into a premium exit.
OUR TEAM
MAC LACKEY
Founder, Strategic Advisor
6x exited founder. Helps members see the full picture and play the long game with clarity and confidence. maclackey.com
ROBERT TAYLOR
M&A Advisor
Founder of Bray Ventures. Brings a no-BS approach to investment banking for small businesses and helps members understand the real deal landscape.
DAVID NEWELL
Operations Strategist
Expert in helping businesses streamline and scale. Works with members to reduce friction and optimize for valuation.
DAVID POWER
Tech & Experience Lead
Ensures our systems run smoothly, our data flows properly, and that your member experience is world-class.
LUCIA ROJAS
Community & Events
Your go-to inside ExitDNA for platform access, scheduling, expert sessions, and everything related to Exit Weekend and beyond.
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Trusted by founders and entrepreneurs from all over the world.